Yes, you read that right.
The big news at Trek World 2009 was the addition of a line of road bikes to the Fisher family. Admittedly, with a 4 month development cycle - enough time for development of graphics and to place orders with vendors - there's no revolutionary product here currently. But don't read this as meaning that there is no dedication to the concept. At the opening day keynote event - Product Manager Joe Vadeboncoeur tipped their hand a little; showing some hints of what they're working on for the 2010 product launch. It was a very well done multi-media montage which didn't really show enough for even an industry veteran like myself to put an entire puzzle together. But enough to see that the Trek/Fisher road team has some serious stuff in the works which will blow your mind and re-set industry standards and trends much like the LeMond "Min-Max" design and the 2008 Trek Madone did.
The big news at Trek World 2009 was the addition of a line of road bikes to the Fisher family. Admittedly, with a 4 month development cycle - enough time for development of graphics and to place orders with vendors - there's no revolutionary product here currently. But don't read this as meaning that there is no dedication to the concept. At the opening day keynote event - Product Manager Joe Vadeboncoeur tipped their hand a little; showing some hints of what they're working on for the 2010 product launch. It was a very well done multi-media montage which didn't really show enough for even an industry veteran like myself to put an entire puzzle together. But enough to see that the Trek/Fisher road team has some serious stuff in the works which will blow your mind and re-set industry standards and trends much like the LeMond "Min-Max" design and the 2008 Trek Madone did.





